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Knowing that the logistics area is highly supportive in competitiveness and cost reduction in beverage trading companies, the analysis of support activities in their logistics management was proposed. The methodology focused on the descriptive type, under a non-experimental, field and transectional design. The four beverage trading companies on the Eastern Lake Coast were considered as population. The survey was used to collect data, using a questionnaire, made up of 15 items with a frequency scale. Validity was carried out through expert judgment, and the Cronbach Alpha Coefficient was used to calculate its reliability, obtaining 0.93. Data analysis was performed by analyzing the arithmetic mean. Very high compliance with all the measured activities was determined: purchasing, packaging, storage, and product planning and merchandise treatment.

ACTIVIDADES DE APOYO DE LA GESTIÓN LOGÍSTICA EN LAS EMPRESAS COMERCIALIZADORAS DE BEBIDAS