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The Day of the Dead festivities in Mexico was named an Intangible Cultural Heritage by UNESCO in 2008. It is a centuries old tradition that is currently under an insidious threat. In the past 5 years, there has been a rise in the interest by different forms of media about these festivities, in which their aesthetics are being commercialized to a point where you can go to most smartphone covers pop-up store and find at least one decorative “calavera” (skull) themed cover. This year in Lille, France, the department of tourism chose its theme for its 2019 festivities to be inspired by the symbology behind the Dead of the Dead, with Mexican decors and alebrijes statues in its main streets and skulls sculptures decorating the Ilot Comtesse. In Disneyland parks, they started to sell cookies with skull décor for 3,19€. And one should not forget the new 2019 Day of the Dead Barbie doll. The interest by foreign cultures cannot be denied, yet how did this happen? What caused this specific fascination? This writing has the purpose of demonstrating how one key case of cultural appropriation by a Hollywood film led to the actual modification of the celebration in Mexico.

Cultural appropriation of the Day of the Dead by foreign studio films