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El presente trabajo tiene como objetivo principal destacar los principales medios didacticos y de ensenanza, con la cual se pueden trabajar de mejor manera la asignatura de Estudios Sociales. Consta de algunas fundamentaciones cientificas de diversos autores que se han permitido escribir sobre el tema y de estudios realizados para darle sustento a las teorias. Contiene conclusiones que son los resultados de las autoras luego de hacer un exhaustivo estudio del caso. PALABRAS CLAVE: Ensenanza; didactica; estudios sociales; educacion superior. THE TEACHING MEDIA IN THE SUBJECT OF SOCIAL STUDIES IN THE CAREER OF BASIC GENERAL EDUCATION OF THE TECHNICAL UNIVERSITY OF MANABI, ECUADOR ABSTRACT The main objective of this work is to highlight the main didactic and teaching methods, with which the subject of Social Studies can be improved. It consists of some scientific foundations of various authors who have been allowed to write on the subject and studies to support theories. It contains conclusions that are the results of the authors after an exhaustive study of the case. KEYWORDS: Teaching; Didactics; social studies; higher education.

LOS MEDIOS DIDÁCTICOS EN LA ASIGNATURA DE ESTUDIOS SOCIALES EN LA CARRERA DE EDUCACIÓN GENERAL BÁSICA DE LA UNIVERSIDAD TÉCNICA DE MANABÍ, ECUADOR