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This paper tries to give a comprehensive summary of multinational corporation strategies in the light of a fast-changing world and the changing patterns of international trade. First, we make a general picture of the impact of globalisation on world economy and international corporations. Later we shed more light on contemporary world economy and international trade with strong focus on the most important patterns of current globalisation tendencies. The paper also tries to identify the room for manoeuvre for corporate adaptation and points to the most important factors of competitiveness. Finally, we call attention to relevant directions to be taken by corporations given the rapidly changing feature of the contemporary world economy and international trade. JEL codes: D24, F61, L60

economy and finance

Some thoughts on the relationship between multinational corporation strategies and the changing patterns of international trade - The Geographical Optimization Principle