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Successfully managing heavily visited protected riverscapes requires information about visitor preferences for the social, biophysical and infrastructural attributes of river landscapes. This study analyzed the landscape preferences of 520 on-site visitors to the peri-urban Danube Floodplains National Park using an image-based discrete choice experiment. The study explored the effects of various landscape types (water bodies, terrestrial landscapes), recreational infrastructures (trail types, facilities) and trail use conditions (trail user numbers, activities) on respondents’ preferences. The results indicated that natural features, such as floodplain forests in combination with meadows or xeric alluvial biotopes, were preferred, while dense forests and, particularly, open agrarian structures were less preferred. Water bodies with 50% reed cover, few people on the trail, alleys of trees and gravel trails were favored. The outcomes serve as the basis for design recommendations for planned recreational areas surrounding the national park with the aim of absorbing visitors and reducing use pressure on the protected area.

Landscape Preferences of Visitors to the Danube Floodplains National Park, Vienna