English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study aimed to analyze the competitive relationship among meetings, incentive, convention, and exhibition (MICE) destinations with reference to the notion of niche businesses in New Zealand, and to explore the existence of cooperative strategies between neighboring destinations. The data were collected from the Ministry of Business, Innovation, and Employment Reports on the Convention Activity Survey (CAS) in New Zealand. The study contributes towards an innovative and better understanding of the dynamics of sustainable destination competitiveness. It broadens the scope of MICE industry research by exploring new insights on the notion of destination competition and makes a theoretical connection between niche theory and the importance of coopetition. By investigating the case of MICE destinations of four central cities in New Zealand, this study provides information on the strategic significance of niche marketing for global destinations preparing for entrance into this market.

tourism and hospitality

Niche Theory Analysis of Sustainable Strategic Relationships among MICE Destinations: A Case of Four Cities in Waikato and Bay of Plenty Regions of New Zealand