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The paper uses activity theory for understanding and managing the complexity involved in the transition of a product-service organization from closed to the technology-mediated open mode of innovation. In particular, activity theory is used to facilitate the alignment of the open innovation model adopted with the organization’s dominant argumentation scheme by developing nested representations of the innovation process in the traditional closed mode, as well as in the user-led innovation and user co-creation modes, associated with product- and service-provision operations, respectively. For all cases, we concentrate on the argumentation-in-innovation activity and its context. We arrive at insights about the process of Activity Based Analysis (ABA) in this endeavor and the issues raised through action research in a product-service firm in the food and beverages sector, aiming at adopting an open innovation strategy implemented in the innovation community mode.

Argumentation Schemes in Technology-Mediated Open Innovation Product-Service Models: An Activity Systems Perspective