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The characterization of natural and cultural heritage using popular entertainment, such as TV movies and series, can become an effective and original way to involve society in protecting territory and enhancing local development, thanks to the dissemination of knowledge. The aim is to make the complex aspects of landscape related to its geological and ecological assessment understandable to the public. The tools here proposed are the episodes of the TV series "Inspector Montalbano" filmed in Sicily. The stories, written by Andrea Camilleri, are located in Sicily (the biggest Italian island in the southern Mediterranean Sea), in particular with some World Heritage Sites. The natural and cultural landscapes, which provide fascinating scenery to the films, represent a meaning in the representation of the plot. At the same time, if recognized and understood, they become part of the cultural heritage of each component of the local community and of society. The cognitive process activates a virtuous circle revitalizing the links between humanity and environment. Moreover, it promotes a creative participation of the public in new policies, oriented towards sustainable development, and tourism-especially geotourism and ecotourism-becomes an important resource, especially in these times of crisis

The Geological Characterization of Landscape in Major TV Series: A Suggested Approach to Involve the Public in the Geological Heritage Promotion