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Various scholars have endorsed contemporary visitor management strategies broadly categorized as hard or soft approaches. The hard strategies like area closure, penalties, patrols, or limiting access have been deemed punitive and restrictive to visitors seeking escape into natural environments. On the other hand, nature interpretation (NI) and general conservation information, christened as soft strategy, are pushed as complementary or alternative non-obstructive visitor management tactics. However, these arguments notwithstanding, questions linger about the choice of appropriate NI strategies, their application, and their effectiveness. This study sought to establish which NI and visitor information approaches can be used be to manage visitors by target group effectively at the Masai Mara National Reserve, Kenya. Data was collected by surveying n = 570 respondents that constituted visitors (n = 413) and tour guides (n = 157) participating in wildlife tourism at MMNR over six months. Descriptive and inferential statistics were employed to present and analyze data with spearman’s correlation used for testing the relationships to answer the research question. Study results established mixed results with different NI attributes comprising a few weak, some very weak, and the majority no correlations with the respondents’ demographics. The month of the visit and type of vehicle used had very weak negative correlations with attributes of NI, generally implying inverse relationships. Nationality and gender had the least correlations, while the month of visit and the purpose of the visit had the highest number of correlations with, the latter having slightly stronger correlations. Display boards and orientation signage had the highest number of very weak and weak correlations with nearly all the respondents’ demographics except nationality and gender. Visitor codes/do’s and don’ts followed with tour guiding with no correlations with almost all the demographics. The study recommends continuous improvement of all NI approaches at the MMNR, with urgency being given to display boards and orientation signage followed by visitor codes and tour guiding, as evidenced from findings. The study further recommends research on contemporary trends in NI and conservation education and information dissemination.

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Nature Interpretation as an Environmental Educational Approach in Visitor Management; The Application Dilemma for Different Target Groups at Masai Mara National Reserve, Kenya