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In the frame of conservation and sustainable utilization of neglected and underutilized phytogenetic resources, this study produced for the first time a detailed ecological profiling for the local Tunisian endemic Marrubium ascheronii (Lamiaceae) using Geographical Information Systems and open-source data. This profile was used to illustrate the abiotic environmental conditions of its wild habitats; the profile facilitated the examination of the effect of temperature on its seed germination and may inform species-specific guidelines for its cultivation in man-made environments. With effective seed propagation firstly reported herein (68.75% at 20 °C), species-specific in situ conservation efforts and ex situ conservation or sustainable exploitation strategies were enabled for M. aschersonii. The first-reported molecular authentication (DNA barcoding) of M. aschersonii may facilitate its traceability, allowing for product design. This study also reports for the first time the effects of chemical and integrated nutrient management (INM) fertilizers on the growth and pilot cultivation of M. aschersonii seedlings, with the latter being advantageous. This multidisciplinary approach has bridged important research gaps that hindered the conservation efforts and/or the sustainable exploitation for this local endemic plant of Tunisia. Based on all the above, we re-evaluated and updated the feasibility and readiness timescale for sustainable exploitation of M. aschersonii in the medicinal-cosmetic, agro-alimentary and ornamental-horticultural sectors.

Facilitating Conservation and Bridging Gaps for the Sustainable Exploitation of the Tunisian Local Endemic Plant Marrubium aschersonii (Lamiaceae)