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This article presents the BP4S (Business Plan for Sustainability), which builds on the literature about business models, as an innovation that considers sustainability as a characteristic of a business. Sustainability becomes the objective of business instead of being an attribute of business. This article also proposes the Global Sustainability Project Index (GSPI) as a metric to measure the effect of a business venture on sustainability to help with the decision-making on the viability of a project in supporting the pillars of sustainability. Additionally, a collection of indicators for the 3Ps of sustainability (planet, people, and profit) is also an asset of this article.

Eager to Develop Sustainable Business Ideas? Assessment through a New Business Plan (BP4S Model)