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Product longevity is a key to improving the sustainability of production and consumption patterns. However, at many companies, extending product longevity requires overcoming several complex barriers. Identifying how to begin this process can be difficult; moreover, the available solutions may seem too complex or radical and, therefore, may be ignored as viable options. The purpose of this paper is to study the approaches and decision patterns that enable best-practice companies to produce high-longevity products. We aim to map approaches to implementing product longevity through a multiple-case study of 18 best-practice companies that systematically work to ensure product longevity. Through interviews with developers, CFOs and CEOs at companies that strive to design and produce long-lasting products, we identify three key types of approaches to implementing product longevity: performance-driven, behavioural change-driven and vision-driven approaches. This study reveals several types of approaches to implementing product longevity successfully. This contribution advances our understanding of how companies can engage with and foster product longevity at different stages of the development process.

A Practical Approach to Companies’ Transformation toward Product Longevity: A Best-Case Study