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Lack of children’s physical activity remains a relevant problem that urges the need to find solutions. As physical activity starts to decline already in primary school, this study explores the possibilities of promoting physical activity at school. Specifically, this study aimed to gain an understanding of teachers’ and parents’ perspectives of promoting children’s physical activity in primary school. Five semi-structured focus groups were conducted with primary school teachers (n = 31, aged 30–62) and five with the parents of primary school children (n = 25, aged 31–48). The data from the focus groups were analyzed using thematic analysis. Six main themes emerged from the study, reflecting teachers’ and parents’ perspectives on promoting primary school children’s physical activity at school: physical and psychological changes of children’s, parents’ attitudes towards physical activity, adapting school facilities for children’s physical activity, organization of the physical education process, teacher’s personality, teachers’, and parents’ partnership. The findings revealed the most significant barriers to promoting physical activity among primary school children as perceived by teachers and parents and the opportunities for not only overcoming these barriers but also increasing children’s physical activity at school.

Teachers’ and Parents’ Perspectives on Promoting Primary School Children’s Physical Activity at School: A Qualitative Study