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A traffic assignment model is a critical tool for developing future transport systems, road policies, and evaluating future network upgrades. However, the development of the network and demand data is often highly intensive, which limits the number of cases where some form of the models are available on a global basis. These problems include licensing restrictions, bureaucracy, privacy, data availability, data quality, costs, transparency, and transferability. This paper introduces Rapidex, a novel origin–destination (OD) demand estimation and visualisation tool. Firstly, Rapidex enables the user to download and visualise road networks for any city using a capacity-based modification of OpenStreetMap. Secondly, the tool creates traffic analysis zones and centroids, as per the user-specified inputs. Next, it enables the fetching of travel time data from pervasive traffic data providers, such as TomTom and Google. With Rapidex, we tailor the genetic-algorithm (GA)-based metaheuristic approach to derive the OD demand pattern. The tool produces critical outputs such as link volumes, link travel times, OD travel times, average trip length and duration, and congestion level, which can also be used for validation. Finally, Rapidex enables the user to perform scenario evaluation, where changes to the network and/or demand data can be made and the subsequent impacts on performance metrics can be identified. In this article, we demonstrate the applicability of Rapidex on the network of Sydney, which has 15,646 directional links, 8708 nodes, and 178 zones. Further, the model was validated using the Household Travel Survey data of Sydney using the aggregated metrics and a novel project selection method. We observed that 88% of the time, the “estimated” and “observed” OD matrices identified the same project (i.e., the rapid process estimated the more intensive traditional approach in 88% of cases). This tool would help practitioners in rapid decision making for strategic long-term planning. Further, the tool would provide an opportunity for developing countries to better manage traffic congestion, as cities in these countries are prone to severe congestion and rapid urbanisation while often lacking the traditional models entirely.

Rapidex: A Novel Tool to Estimate Origin–Destination Trips Using Pervasive Traffic Data