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Emerging strategies to respond to public awareness of the environment include carbon emission reporting and labelling. In Thailand, however, only a small proportion of manufacturers have implemented carbon footprint programmes, and some have decided not to continue the programme after their labels expired. This situation mirrors that of many developing countries. This study aims to investigate the factors that drive the implementation of the footprint programme and obstacles that may hinder its long-term implementation. Benefits gained from this programme are also explored. A questionnaire was sent to companies that were or have been certified for the Thai carbon footprint label. Interviews with experts were also conducted to supplement the survey data. According to the statistical analysis, companies expected the carbon footprint programme to enhance their green image, increase their sales and reduce costs. However, benefits derived only in terms of the company’s image, employee development and satisfaction, and production costs returned, while no sales and marketing benefits were evident. The lack of social awareness of the label and of the climate change issue was the most significant challenge the implementers faced, as its rating scores were significantly higher than those of other barriers. Small companies also encountered difficulties due to the required initial investment. This study provides insight into the reasons many developing countries fail to pursue carbon labelling programmes. These issues have not yet been clarified by previous studies. The findings can help prospective companies overcome potential barriers and facilitate their strategic decision making. They can also help governments to develop appropriate policies to promote the carbon footprint label and enhance national sustainability.

Drivers, Barriers and Benefits of Product Carbon Footprinting: A State-of-the-Art Survey of Thai Manufacturers