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The classic linear economy model based on extraction, processing, production and waste no longer seems to be functional in a world where natural resources are starting to run out. For these reasons, the aim of this study is to analyse the transition from a linear system to the circular economy, providing an example of reuse of sea urchin waste for the creation of new eco-sustainable products. From a comprehensive literature review, it is provided a framework of all the properties deriving from marine collagen and other inedible parts of the sea urchin. Thanks to its characteristics, marine collagen is a valid support for production of biomedical devices, dermal implants, cosmetic and pharmaceutical products. To make their core business effective, companies should not consider only the financial perspectives but also the social and environmental aspects. Therefore, this work aims at analysing these three frameworks using the Triple-Layered Business Model Canvas, which is a useful tool to support the creative exploration of sustainable and innovative business models. The reuse of sea urchin waste is a clear example of how a circular economy model can be adopted for companies to be successful. Through this virtuous model, they can be projected towards a green economy based on a more eco-sustainable vision.

From Waste to Product: Circular Economy Applications from Sea Urchin