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This study was carried out to assess individuals’ willingness to pay (WTP) for UZIMAX, a novel plant-based biopesticide developed for malaria vector control. The biopesticide is estimated to kill up to 100% of Anopheles larvae within 48 h of application and poses no risks to human health and the environment. However, scaling-up of its adoption requires clear evidence of its acceptance by individuals in malaria-prone areas. We conducted Becker-DeGroot-Marschak (BDM) revealed preference auctions with 204 participants to determine their willingness to pay (WTP) for community-based application of the biopesticide to control malaria vectors. Nearly all participants were willing to pay at the lowest bid price of the biopesticide, and the majority of them expressed great interest in pooling resources to facilitate biopesticide application. Household per capita income and building capacity of households through training significantly increased WTP. These findings imply high adoption potential of the technology and the need to devise inclusive policy tools, especially those that enhance collective action, resource mobilization and capacity building to empower both men and women and stimulate investment in eco-friendly technologies for malaria prevention. Financial and labor resource mechanisms managed by the community could potentially spur adoption of the biopesticides, and in turn, generate health, environmental and economic benefits to households in malaria-prone communities.

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Are Individuals Willing to Pay for Community-Based Eco-Friendly Malaria Vector Control Strategies? A Case of Mosquito Larviciding Using Plant-Based Biopesticides in Kenya