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Development in wind energy technology and deployment of infrastructure reduces reliance on fossil fuels and can further energy security goals. Wind energy, however, can conflict with other green interests. The goal of this research was to examine the perceptions of environmentally conscious individuals at the intersection of wind energy development and biodiversity conservation interests. A majority of respondents identified that they cared very much about both renewable energy development as well as biodiversity conservation. We found that while participants were aware of the shifting causes of mortality of bird populations, they were less aware of the implications of wind energy on bat populations. In addition, attitudes towards biodiversity conservation as well as wind energy development were statistically significant when looking at the identification of some impacts. Most participants were willing to support wind energy development considering trade-offs related to factors such as visual impacts or economic benefits if it had no impacts on biodiversity conservation. Our research shows that environmentally conscious individuals are well-informed on only some impacts of wind energy development. Results also suggest that biodiversity conservation impacts are prioritized by environmentally conscious individuals when gauging support for wind energy development. As sustainable development continues, it is important to consider this green on green conflict, as renewable energy development is not only confronted by general issues of public opposition, but also specific environmental complaints.

The “Green on Green” Conflict in Wind Energy Development: A Case Study of Environmentally Conscious Individuals in Oklahoma, USA