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This article offers a framework for economics that affirms life to replace the flawed yet dominant paradigm of neoliberal economics. Building an argument for a new set of core memes—core ideas that are the building blocks of stories and narratives (like neoliberalism)—this article presents a proposed set of economics memes that support life drawn from a wide range of sources. The framework’s six memes are: stewardship of the whole; co-creating collective value; governance through cosmopolitan-localism; regeneration, reciprocity, and circularity; relationship and connectedness; and equitable markets and trade, all of which are consistent in supporting other recent economics framings like ‘doughnut economics’.

Reframing and Transforming Economics around Life