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Rural tourism has commonly been identified as one of the main areas of application of the principles of sustainable tourism, but the literature has typically focused solely on the ecological dimension, particularly when referring to agritourism. This study presents a new approach to assessing the “eco-effectiveness” of the evolutionary dynamics of agritourism, as applied in a study of NUTS-2 regions in two European countries (Spain and Italy) that have implemented similar rural development strategies. To this end, a synthetic sustainability index was developed using the Index Decomposition Analysis (IDA) technique. The last period of the European Agricultural Fund for Rural Development (EAFRD) 2007–2013 was chosen for the study in order to analyze the outcomes of a programming cycle focusing on the diversification of agriculture through tourism. The results show that the sustainability of agritourism growth is not homogeneous and has specific features in different regions of the same country. In some cases, there were more similarities with regions from other countries. This tool could help evaluate the impact of agritourism and facilitate comparisons between different regions, in this way supporting the process of transition from a linear to a circular economy.

The “Eco-Effectiveness” of Agritourism Dynamics in Italy and Spain: A Tool for Evaluating Regional Sustainability