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The contribution of universities to the sustainability challenge is nowadays crucial due to their role as centers of learning, innovation and research. However, universities can deal with sustainability matters in many different ways which should be accurately identified in their strategies. In this context, the present paper has tested the suitability of backcasting as a participatory approach to involve stakeholders in discussing the most effective actions to improve sustainability within universities’ strategic plan. The experiment—carried out at University of Foggia (UniFg-Italy)—has demonstrated the flexibility of the backcasting approach in identifying the actions required to reach the UniFg sustainability goals according to the 2030 Agenda, allowing the university governance bodies to reach a number of objectives in the design stage. Furthermore, backcasting enhanced the confidence of stakeholders involved with an overall improvement of their empowerment, enabling them to follow and keep track of the whole process of the university’s strategy definition.

Drafting the Strategy for Sustainability in Universities: A Backcasting Approach