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Family is a notion that societies are consistently trying to define and redefine nowadays, according to various interest groups. It also represents a variable functioning within conditions of population aging, especially in developing countries. An analysis of what family means must consider all the factors that influence it both structurally and in terms of size. The main objectives were to identify the perception of fertile-aged women about the notion of family and to measure its possible influence on the target group’s demographic behavior. The inquiry method was part of the research methodology with 499 face-to-face, semi-structured interviews done of a sample size population (women aged 15 to 49) living in Bucharest, Romania and supplemented by an SPSS analysis of the data gathered. The main results show that regardless of their education or income level, the interviewed target group declared that starting a new family or enlarging the current one is mostly correlated with financial aspects, and also that a pregnancy early in a woman’s career is viewed as an obstacle to her future development, even though when asked about the ideal family the financial aspect was rarely mentioned. The authors concluded that respondents’ mental attitude and reproductive behavior are undergoing a transitory phase. As such in Romania there is a need for sustainable demographic measures to tackle fertility issues. Several aspects support this: birth rates in the country have been consistently decreasing; the country’s economy is declining; and the interviewed target group conditioned starting a family or enlarging their current one on having sufficient financial resources.

Defining the Concept of Family through the Lens of Fertile-Aged Women in Bucharest, Romania—between Traditionalism and Inclusion