English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Tools annual

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Presents the access of premium content as premium feature

Premium Content

Global: Zendy Plus annual

Global: Zendy Free Plan

Drawing on the emerging scarcity, abundance, and sufficiency (SAS) framework, this study explores how various consumer behaviors with potential environmental impacts relate to subjective evaluations of psychological resources such as economic resources, time, social networks, and emotional support. Assuming that individuals may “trade” the costs and efforts of green consumption, including the buying of eco-labeled goods, altered eating habits, and choice of transportation mode, against such psychological resources, we investigate the relationships between green consumer choices and resource evaluations using hierarchical regression analysis of data from an online panel survey. The results suggest that green consumer behaviors are positively related to subjectively evaluated resources such as feelings of economic sufficiency and other, more “relational” resources, including social networks and emotional support. Performing such behaviors may therefore lead to psychological gains. These findings do paint a rather positive picture of environmental behaviors, since they may thus be viewed as having a personal positive trade-off. Although directional effects cannot be firmly established, our study suggests that pro-environmental behavior may increase wellbeing and experienced prosperity. Future studies should further investigate these causalities and implications of these suggested relationships.

On the Relationship between Pro-Environmental Behavior, Experienced Monetary Costs, and Psychological Gains