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Popular tourism destinations based on specific attractions along with coastal and island destinations have been considered potential candidates to suffer from overtourism. In this context, in-depth knowledge of the determinants of tourists’ choices of attractions can be used to improve policies against crowding. This paper analyzes why tourists decide to visit certain attractions instead of others in the context of an island destination with sustainability concerns. To do so, discrete choice models are used to determine if a set of 96 variables can explain why 11 attractions are visited on the island of Lanzarote. The results show that 86 variables are significant to explain visits to at least one of the attractions. The analysis also identifies both similarities and differences on the effects these variables have on the probability of visiting each of the 11 attractions. These results are useful to cluster attractions depending on the profile of those tourists most likely to visit them and to cluster variables regarding their effect on visiting attractions. Furthermore, the results provide useful information for public and private managers involved in evenly reallocating tourist flows in time and space to avoid the negative impacts of overtourism.

Preventing Overtourism by Identifying the Determinants of Tourists’ Choice of Attractions