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Awareness for organic products is low for young people. This paper sheds light on primary school pupils’ knowledge about organic products before and after a dedicated information session and analysis of their preferences for logos of organic products. Furthermore, we explore the intervention impact per grade. The analysis of 724 pupils’ responses, age ranged from 6 to 12 years, reveals gap in their knowledge about organic products. This intervention seems to affect more pupils older than 10 years. The majority of them would prefer the previously established organic logo with optional use to certify organic goods. Finally, the evaluation of logo drawings created by the pupils shows their slight preference for green colours and rounded shape. Our intervention can assist better design school curriculums regarding environmental related issues.

Introducing the Concept of Organic Products to the Primary School Curriculum