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Little is known regarding how and to what extent the emerging concept of creating shared value (CSV) can be integrated into unique Asian market dynamics. In this paper, we conduct a comparative content analysis of 240 sustainability reports on Japan, Korea, and China, spanning the period of 2012–2105. We find that CSV in Asia is a discrepant phenomenon with little theoretical and empirical support. Each country has a disorderly approach toward CSV mainly because of unique cultural and institutional contexts. More substantively, in Korea, CSV—although in decline—is seen as a popular alternative to philanthropy, while the Japanese remain cautious. In China, there is little interest in CSV. Thus, there is a possibility of CSV disappearing altogether because of scant theoretical and empirical support. To address this gap, we propose a “CSV–SDGs Collaborative Model of East Asia” (where SDGs refer to sustainable development goals). This model could contribute to early-stage CSV–SDGs collaboration for sustainable development in Asia.

Can Creating Shared Value (CSV) and the United Nations Sustainable Development Goals (UN SDGs) Collaborate for a Better World? Insights from East Asia