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This article analyzes the conditions through which it is possible to launch a project of public pedagogy with information and communications technologies (ICT) on environmental education and pesticides. This is a public pedagogy that is agreed between diverse actors (universities, environmental agencies, local authorities, schools, and farmers) and adapted to their needs and demands, based on the study of an ongoing project. The methodology is qualitative, with interviews with key informants and a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis developed with the contestants. In the development of the project, the conditions in which the theme of the project is lived and worked by the different actors who were included have been highlighted. The discussions that were held offered different points of view about the priorities of public health, environmental problems, and social and economic outputs. Among the conclusions, some difficulties came up about how to start public pedagogies that are managed by citizenship. The idea came from the community.

Preparing Public Pedagogies with ICT: The Case of Pesticides and Popular Education in Brazil