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The selection of fresh product suppliers is a multi-criteria decision making (MCDM) problem with great significant and application value. This requires trade-offs between multiple criteria to prove its ambiguity and uncertainty. Therefore, a novel two-stage fuzzy integrated MCDM method to select suitable suppliers is employed. In the first stage, two collective relationship matrixes are constructed by quality function development (QFD), and relationships among customer requirements (CRs), company strategies (CSs) as well as selection criteria are considered separately in the two matrixes. Subjective criteria weights are obtained by fuzzy best-worst method (BWM) appropriately. In the second stage, the objective criteria weights are obtained using Shannon’s entropy method, and the fuzzy multi-objective optimization by ratio analysis plus the full multiplicative form (MULTIMOORA) is applied to rank suppliers. Finally, an application case is applied to prove the feasibility of the proposed method. These conclusions can help companies improve their CSs and increase their market competitiveness.

A Novel Two-Stage Integrated Model for Supplier Selection of Green Fresh Product