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In an age of rapid technological changes, new ways of cultural production–consumption and dissemination–access to cultural content are creating great opportunities for promoting cultural heritage at home and abroad as a prerequisite for sustainable development. The aims of this paper are to scrutinize the main opportunities of the process of cultural content digitisation with a focus on Romania and to highlight the main fields in which the country is still lagging behind. The article discusses technical internet-related endowment and use of internet by households in urban and rural areas, the existing digital cultural content, the importance of open access, e-accessibility, digital archives, e-museums, e-libraries, etc., as well as the main national and European strategies and agendas that Romania has based its cultural digitisation and heritage preservation priorities on. The paper is an empirical inquiry into the progress achieved, the positioning among the other European countries and the perspectives of cultural digitisation for Romania. Such matters are important determinants of smart, sustainable and inclusive growth, as long as access to public services and cultural content is a major objective of Europe 2020 Strategy.

Culture as a Prerequisite for Sustainable Development. An Investigation into the Process of Cultural Content Digitisation in Romania