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Extant results on the binge-watching outcomes have been mixed. This study sought to examine the crucial factor of attentiveness that might help to enhance viewer experience and mitigate post-binge regret, as well as differentiate the motivation of narrative transportation from narrative completion. While narrative transportation involves a viewer getting unconsciously swept away by the story, the motivation of narrative completion is a more self-aware, cognizant effort to progress through the story. A survey (N = 800) determined that the degree to which an individual pays attention to a show may either increase or decrease subsequent regret, depending on the motivation for binge-watching.

Transportation or Narrative Completion? Attentiveness during Binge-Watching Moderates Regret