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This paper explores the process of updating the peatland conservation network in Finland—the Supplemental Mire Conservation Programme, which was drafted from 2012 to 2015. This study employs discursive agency approach (DAA), to reveal how agents actively seek to gain legitimate speaker positions and influence policy outcomes as they rely on existing discourses. It also studies the role of discourse in the context of Finnish peatland conservation policy and evaluates the role of agents in the discursive process and how they influenced the outcome. The empirical data consists of expert interviews, newspaper articles and policy documents. The results indicate that the discourses of ‘maintenance of biodiversity’, ‘regulatory program’, ‘voluntary conservation’ and ‘participatory approach’ influence the peatland conservation policy. Additionally, discursive agency is achieved through hegemonic discourse and a consensus seeking argumentation strategy that rely on keywords, such voluntary and sustainability.

Discursive Struggle and Agency—Updating the Finnish Peatland Conservation Network