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Circular economy is not the first, and probably not the last “movement” in the arena of sustainability macroeconomic and business solutions. In this article we produce a—not full—list of similar movements from the 1990s, publish a comparative table and propose a simple framework to decide the significant points of the life cycle of such a kind of movement. For significant points and statistics, we use simplified content analysis from normal and scientific research engines. Finally, we use this framework to make a forecast about time for the circular economy approach “to stay on the top” and conclude if these movements are “Much Ado about Nothing” or they help us on our way to a sustainable planetary, social and economic system.

Circular Economy and its Comparison with 14 Other Business Sustainability Movements