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One of the reasons for the spread of the Western Hare Krishna movement is that it offers several alternatives for the practice of religion: devotees can be full-fledged members of the church in congregations located in complex urban or in simple rural contexts. An example of the latter is Krishna Valley, where approximately 130 Krishna-devotees live austere lives. My paper presents the interpretations of this settlement concentrating on (multiple) internal (emic) views: On the one hand, I will show how the leadership of the church contextualizes and interprets Krishna Valley and how they wish the inhabitants to conceptualize it. On the other hand, I will also show what Krishna Valley means for its ordinary inhabitants and what interpretations those living there attach to it. When I was gathering material for the current paper, Krishna Valley was in flux. The settlement has always favored following a sustainable lifestyle but—due in part to the strengthening of the Hungarian eco-village movement—it was at this time that the conceptualization of Krishna Valley as an eco-village gained momentum. This was the heyday of the Eco Valley Foundation, which was to strengthen the eco-village aspect of the Valley, and in the communication of Krishna Valley the ecological aspect became paramount, drowning out all other interpretations. Not all inhabitants of the village welcomed this change and in response some began to emphasize the interpretation of Krishna Valley as a sacred place. In the current paper, I will present these two processes and the relationship between them through the lens of the interpretations of the members of the community.

Eco Valley or New Vraja Dham? Competing Emic Interpretations of the Hungarian Krishna Valley