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Artificial intelligence innovations, such as chatbots and specialized education suggestion tools, provide potential interactive and on-demand pedagogical engagement between non-Christians and Christians with Christianity. However, there is little empirical research on the readiness, acceptance, and adoption of religious education involvement of AI in a secular state such as Vietnam. This research addresses the literature gap by providing an entrepreneurial analysis and customer perspectives on the ideas of AI involvement in religious education. Specifically, the study explores whether the Vietnamese across different ages accept and have enough skills to adopt AI in Christian education innovation. The interview sample is 32 participants, selected based on their religious orientation (Christians and non-Christians) and age (Generation X, Generation Y, and Generation Z). Most respondents are open to AI application in religious education except for Church personnel. However, only Generation Z are fully prepared to adopt this innovation. Theoretically, the research customizes the Unified Theory of Acceptance and Use of Technology model into religious innovation context. Practically, this research acts as market research on the demand for AI’s religious innovation in Vietnam, an insight for future religious tech entrepreneurs.

religions

Preliminary Research on the Social Attitudes toward AI’s Involvement in Christian Education in Vietnam: Promoting AI Technology for Religious Education