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In the more recent scholarly literature on media, pop culture or celebrity studies, there has been a growing tendency to identify media, stardom and other pop culture forms of cult with religion. An increasing number of concepts have sprung up such as “media as religion” or “stardom as religion”. However, these concepts need to be critically scrutinized as to whether the use of specific theological terms in those concepts is sound and consistent—or, as the case may be, superficial. The primary aim of this paper is to examine whether there are essential intrinsic similarities between religion and media. To answer this question, we have examined the structural similarities between media and religion (by comparing their use of ritual and liturgy; emotions; cosmology; myth and archetype; and the cult of individualism in particular). Subsequently, we have analyzed the key terms that have emerged from those comparisons (religion and faith; God; emotions; community; liturgy; cosmology; archetypes; saints; individualism). The term religion is used in its broad sense; however, the subject is examined in detail within the context of Christian theology. We came to the conclusion that media religion is a non-theistic religio without God, with an exclusive emphasis on social cohesion. The absence of verticality, lack of transcendence to eternity as well as the non-existing relationship with God as a person—have determined the remaining partial conclusions presented herein.

Media as Religion. Stardom as Religion. Really? Christian Theological Confrontation