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For centuries, people have traveled to sacred sites for multiple reasons, ranging from the performance of religious rituals to curiosity. As the numbers of visitors to religious heritage sites have increased, so has the integration of religious heritage into tourism supply offerings. There is a growing research agenda focusing on the growth and management of this tourism niche market. However, little research has focused on the role that religious institutions and leadership play in the development of religious heritage tourism. The purpose of this paper is to examine the role of religious leaders and the impacts their decisions have on the development of religious heritage tourism through a consideration of three case studies related to recent decisions made by the leadership of The Church of Jesus Christ of Latter-day Saints.

The Role of Religious Leaders in Religious Heritage Tourism Development: The Case of the Church of Jesus Christ of Latter-Day Saints