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Research is related to the complex field of the social communication to childhood, deepening some theoretical aspects related to the theme of verb-visual language. In particular, it is aimed to point out the importance of “narrative” expression, to be developed also through a rhetoric of text and image, and the need for an explicit finalization of the message thus its motivations. The essay synthesizes part of the results of a wider research that addresses the subject of childhood communication in terms of content, visual language, and textual language. The aim is to help outline a methodological disciplinary proposal for transferring accessible, unambiguous, non-deceptive, informative and educational messages to children around social, cultural, health issues, etc. With respect to these issues, the essay summarizes some reflections and exemplifications from projects led by me in collaboration with some health facilities of the Ligurian Territory and with National Institutions of Social Promotion on issues of health information.

Images and Imagination for Social Communication to Childhood. Icons and Metaphors between Visual Realism and Symbolic Meanings