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The Grain for Green Project (GGP) aims to protect and improve the ecological environment, end farming on sloping farmland, and plant trees and restore forest vegetation. China’s GGP has been widely implemented, but its impact on the environment is rarely evaluated from farmers’ perspectives. This study took place in Zhidan and Yanchang Counties, Shaanxi Province. Farmers’ attitudes towards the GGP were investigated through semi-structured interviews to understand their perceptions of changes in ecosystem services and their level of ecological awareness, as well as analyzing which factors had the greatest impact on them. Our results indicate that some farmers are not satisfied with the GGP and are unwilling to participate in future GGPs, which is not only due to the dissatisfaction with subsidies offered but also because the needs of the farmers have been ignored. From the perspective of farmers, the GGP has greatly reduced soil erosion and air pollution but has had no effect on improving water quality and protecting biodiversity. More male farmers are willing to participate, and farmers with higher levels of education are more satisfied with the GGP. We also found that the level of understanding of ecological cognition affected farmers’ attitudes, and farmers with different levels of knowledge differ in their willingness to participate. Our research found that many farmers were dissatisfied with the GGP. To improve this situation, it is necessary to improve the ecological awareness of farmers. At the same time, policy makers should also further understand the needs of farmers in order to make reasonable management strategies.

Farmers’ Attitudes and Perceptions and the Effects of the Grain for Green Project in China: A Case Study in the Loess Plateau