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Hunting has major importance from many perspectives: As a product of leisure and recreation, as a tool for conservation and wildlife management, as the main economic activity in rural areas, or as a cultural heritage and traditional activity for countries around the world, especially for countries in Europe and Africa. Therefore, this research fills a gap in the literature and offers a cross-cultural opinion and perceptions of 198 hunters from Romania and Spain. The aim of the paper is to analyze the perceptions and opinions of hunters regarding hunting tourism through an online self-administrated questionnaire by convenience sampling using hunters associations from these countries. Among the values that identify hunting as an activity, hunters highlight the human values (friendship, company, ethics), ecological values (love of nature associated with hunting as a tool to understand and enjoy the natural environment), and social values (resources generated, hobby, effort). The respondents can self-criticize some components and aspects of hunting groups. Hunters believe that the future of this sector is moving towards commercial hunting, associated with purchasing power to ensure results. Regardless of the nationality of the hunters, their values related to this sector are similar.

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Cross-Cultural Analysis of the Consumer Profile of Hunting Tourism and Trophy Hunting from Tradition to Protected Areas: Study Case on Romania and Spain