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In China, wheat straw incorporation (WSI) is the most popular way of utilizing wheat straw. WSI can manage agricultural residues to improve soil quality and avoid open burning in fields. However, farmers have been reluctant to implement WSI, which hinders sustainability. This study collected first-hand data about 1027 wheat growers, and used a Logit model to explore the influence of perceived value, government regulation, and their interaction on farmer willingness to adopt WSI. The results also reveal the differences between farmers with different farm sizes, as well as differences in other characteristics impacting WSI willingness. The study found that implementing government regulations and increasing the positive perceived value by farmers can effectively improve farmer willingness to adopt WSI. For example, government subsidies and farmers’ perceptions about cost-related risks impact farmer willingness. There is an interaction effect between government regulation and perceived value with respect to farmer willingness. Policy outreach could effectively strengthen the positive impacts of farmers’ perception of social benefits on farmer willingness. Government subsidies could effectively weaken the negative impacts of farmers’ perception of cost-related and time-related risks on farmer willingness. Farmers with different sized farms are influenced differently by government regulation and perceived value. The willingness of large-scale farmers to adopt WSI is generally influenced by government regulation and perceived value; in contrast, the willingness of traditional farmers is mainly influenced by policy outreach and perceived economic benefits.

Exploring Impacts of Perceived Value and Government Regulation on Farmers’ Willingness to Adopt Wheat Straw Incorporation in China