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The modernization of economic activities in mountain areas is conditioned by the physical characteristics of the territory, the weight of activities related to the primary sector, infrastructure deficits, low population density, as well as the declining and ageing population. The response to this situation has involved implementing a certain degree of functional diversification. One of the aspects that has assisted in the expansion of the tertiary sector is leisure and recreational activities. Rural tourism in European mid-mountain regions has emerged as a key element, supported by local development strategies and changing preferences in demand. In the tourism industry, the resources are the raw material, in which landscape plays a leading role. The aim of this prospective study is to evaluate the landscape as a heritage and a tourism resource, focusing on its capacity to reactivate depressed rural areas of inland Spain (mid-mountain areas in the southeast of the autonomous region of Castilla-La Mancha). The study is based on opinions provided by tourists and uses a directed survey as an analytical tool. The results highlight the key role of landscape, especially natural landscape, in the use of such areas for tourism. This, in turn, underlines the need for a greater focus on organizing how the landscape is utilized.

Landscape and Tourism as Tools for Local Development in Mid-Mountain Rural Areas in the Southeast of Spain (Castilla-La Mancha)