English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The purpose of this paper is to present the perceptions and experiences of Electronic Commerce (EC) implementation in Australia. The study is investigated from the perspective of Small- and Medium-sized Enterprises (SMEs) and the framework of implementation is represented by the extent of deployment. Based on the sample of about 115 small businesses in Australia, this paper uses regression modelling to explore and establish the factors that are related to the extent of deployment in EC. A multiple regression analysis shows that seven factors: perceived relative advantage, trialability, observability, variety of information sources, communication amount, competitive pressure, and non-trading institutional influences, significantly influence the extent of EC deployment by SMEs in Australia. The results and interpretations have some implications for managers in determining the appropriateness of deploying EC strategies to achieve profitability and operational efficiency.

An Empirical Study of Factors That Influence the Extent of Deployment of Electronic Commerce for Small- and Medium-Sized Enterprises in Australia