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Florida Reef stakeholders have downplayed the role of anthropogenic climate change while recognizing the reef system’s degradation. With an emphasis on recreational anglers, a survey using contingent valuation methods investigated stakeholders’ attitudes about the Florida Reef, climate change, and willingness to pay for sustainable and local seafood. Angst expressed about acidification and other climate change effects represents a recent shift of opinion. Supermajorities were willing to pay premiums for sustainably harvested and especially local seafood. Regression analysis revealed trust in seafood labels, travel to coral reefs, political orientation, place of birth, and motorboat use as strong, direct predictors of shopping behavior, age and environmental concerns as moderately influential, and income and education as surprisingly poor predictors. Distrust of authority may motivate some stakeholders, but new attitudes about climate change and the high desirability of local seafood offer potential for renewed regional engagement and  market-based incentives for sustainability

The New Man and the Sea: Climate Change Perceptions and Sustainable Seafood Preferences of Florida Reef Anglers