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The integration of Facebook and other web 2.0 platforms as parts of daily routines in Western societies has made ever more pressing the question of how these technologically mediated environments afford and mould people’s activities and interactions. A particularly pertinent issue that has received only scant scholarly attention so far is how users experience, understand and potentially reflect the ‘architecture’ of the digitally enabled social spaces. In other words, do users pay attention, and if so, in what ways, to the spatial characteristics generated by the computer code that afford their communicative actions? A related question concerns the users’ perceptions and views of the interlinked technological and economic dynamics that underlie the production of these spaces and to which the users’ own activities contribute.

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Negotiating the Architectural Power of Connective Media. Stuart Hall's Encoding/Decoding Model and the Critical Study of Digitally Afforded Social Environments.