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Consumer awareness of environmental protection is getting stronger. However, with the development of the logistics industry, the environmental pollution caused by express packaging has become increasingly severe. Therefore, it is of great importance to know consumer cognition and willingness about how to reduce the express packaging pollution. In this study, through the analysis of 561 questionnaires, we analyze the impact of consumer evaluation of recyclable express packaging and green express packaging on responsibility awareness of government, logistics enterprises, and e-commerce corporates, and analyze whether there is a positive correlation between consumer evaluation and reducing environmental pressure. We find that consumers are willing to use recyclable express packaging and green express packaging, especially the latter. Moreover, the government is supposed to play a central role in solving environmental pollution problems caused by express packaging. It is recommended that the government proposes some corresponding solutions, such as introducing a packaging tax policy, setting up an environmental fund, and developing environment-friendly packaging materials. Meanwhile, consumers expect logistics enterprises and e-commerce companies to cooperate with the government actively and switch to using environment-friendly express packaging in a timely manner.

Consumer Cognition and Management Perspective on Express Packaging Pollution