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The increasingly popular #fitspiration community on Instagram aims to promote body positivity and inspire health in its followers. However, fitspiration accounts often endorse unattainable, overly fit body ideals. The aim of this study is to explore the effects of viewing fitspiration photos on body image and fit-ideal internalisation. We compared 109 British students' (18-50 years-old) responses on state self-esteem, mood satisfaction, body satisfaction and fit-ideal internalisation before and after viewing fitspiration photos. Online questionnaires exposed students to either five male or five female fitspiration photos, respectively for their given gender. Photos were sourced from public Instagram accounts. This study also examined the influence age and Instagram usage have on body image. Exposure to fitspiration photos produced a significant reduction in state self-esteem, mood satisfaction and fit-ideal internalisation, but had no significant influence on body satisfaction. Age had no effect on body image; however, gender impacted mood satisfaction and fit-ideal internalisation. Instagram usage influenced fit-ideal internalisation, with specific Instagram factors, such as how the importance of a photo's "likes" were negatively associated with state self-esteem, mood and body satisfaction. Unexpectedly, Instagram frequency use and posting were related to higher levels of state self-esteem. Detailed explanations of the findings and potential future research opportunities are also discussed.

Is Fitspiration the Healthy Internet Trend It Claims to Be? A British Students’ Case Study