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The interest of the scientific community about geotourism is abruptly increasing, as well as that on geoparks. According to UNESCO, geoparks should define management policies addressed to increasing the awareness of local people and tourists about Earth’s dynamics to reduce the impact of climate change and natural disasters. With this aim in mind, we tried to provide a solid scientific approach to geotourism that could be useful to the development of a geotourism strategy in the Cilento, Vallo di Diano and Alburni (CVDA) Geopark, in Southern Italy. Starting from the official inventory of the CVDA Geopark, we defined the potential Education Value (EV) and potential Touristic Value (TV) of each of the 160 sites listed by applying the Brilha method. Then we selected 20 geosites and geomorphosites with high values of both the EV and TV, and we included them in two geoitineraries. The two geoitineraries move in the inner sector of the Geopark (i.e., from the Paestum archaeological area to the Vallo di Diano basin) and along a portion of the coastal stretch (i.e., from Punta Telegrafo cape to the Lambro and Mingardo rivers’ mouths). Selected sites are representative of several geoscience disciplines (e.g., geomorphology, structural geology, quaternary geology, hydrogeology), thus suggesting that the CVDA Geopark is an ideal place where dissemination of geoscience concepts may be carried out. The latter point enhances the high geotourism potential of the area. This kind of approach was not tried before in the CVDA Geopark and can be a useful example of how to promote touristic development strategies in the area.

Defining the Geotourism Potential of the CILENTO, Vallo di Diano and Alburni UNESCO Global Geopark (Southern Italy)