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The goal of this research is to identify the drivers that have resulted in an exceptionally high level of female engagement in the Frametown Volunteer Fire Department (FVFD) in the rural community of Frametown, West Virginia. Females comprise only 11% of the volunteer fire service in the US, however, they comprise approximately 60% of the Frametown Volunteer Fire Department, including the Chief, President, and Secretary. Structured interviews were used to investigate factors that have led to recruitment and retention of female volunteers. Interviews were conducted with 24 of the department’s 29 members with representation from female (n = 14) and male members (n = 10). Male members were included in the study to gain meaningful information from both gender perspectives as their story-telling added context to the evolution and current organizational culture of the department. Themes from the interviews included organic growth of the department, a sense of service to the community, a mentoring family environment, a heightened level of compassion as a value women bring to the fire department, and gender inclusiveness within the department as key recruitment and retention factors. The results of this study may provide insight into how other volunteer fire departments can increase female volunteers, particularly in an age of declining volunteerism.

Frametown: Addressing Declining Volunteerism through Empowering Female Engagement