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This study is aimed to compare the strengths and weaknesses of three approaches—analytic hierarchy process analysis, sentiment analysis, and floating population analysis—in estimating the social demands for local forest ecosystem services (ES) in South Korea: Gariwangsan and Yeoninsan. The results were as follows: First, the survey respondents of Gariwangsan and Yeoninsan believed that the cultural ES category was the most fundamental one that should be maintained, whereas they thought the supporting ES category needed the least maintenance. Second, both forests had a high frequency of sentiment words related to the cultural ES category, followed by the regulating ES category, such as air and water quality improvement. Third, the spatiotemporal distribution of the floating populations in both forests was concentrated in their valleys and mountainous areas, indicating the finer-scale demands for the cultural and regulating ES category. Fourth, the research shows the areas that are high in demand and those that are not; this result helps forest management. In conclusion, none of the three methodologies was superior to the other two, as they each captured distinct ES demands. To investigate ES demands in a multifaceted way, we suggest applying the three approaches in tandem.

Comparing Strengths and Weaknesses of Three Approaches in Estimating Social Demands for Local Forest Ecosystem Services in South Korea