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Since awareness of the influence of home energy management services (HEMS) with Internet of things (IoT) has grown, the study on the acceptance of IoT services has been expanded. Previous studies, however, have not paid attention to the acceptance itself, focusing only on factors affecting the acceptance. This study attempts to draw meaningful implications by exploring the relationships between the acceptance and the factors affecting it with distinctions between passive acceptance and active acceptance. This study analyzed the ordinal logistic regression models based on a survey of 909 adults 19 years of age and older in Korea on HEMS with IoT. In addition, we attempt the ordinal forest to increase the reliability of the research results. As a result, this study showed that consumers’ perception of usefulness was noticeably important to enhance active acceptance and that those who had high sensitivity to new technology acceptance showed high active acceptance, and older women had higher active acceptance. This study might contribute to the research on IoT acceptance in the energy management sector by classifying the acceptance into active acceptance and passive acceptance beyond the framework of setting the acceptance as a single variable.

A Study of Factors Influencing on Passive and Active Acceptance of Home Energy Management Services with Internet of Things